Fruit and Vegetable Day

The 20th October is World Fruit and Vegetable Day.  Celebrate it by tasting the Picota cherry from Europe!

Participation in the Chef Factory Programme

During the celebration of Fruit Attraction 2023, we have participated in the Chef Factory Programme, where the chef Teresa Nuñez has prepared a cherry gazpacho, highlighting the value of the star product of the recipe, the European picota cherry.

FRUIT ATTRACTION 2023 sets records for attendance and success

FRUIT ATTRACTION 2023 has exceeded all expectations, with reports by the trade fair organisers describing how well the event was received. Over the course of the three-day event, a total of 103,868 industry professionals got a first-hand view of innovation in the...

The second day of «Fruit Attraction 2023»

The first day of «Fruit Attraction» is already in the books exceeding all expectations. We now begin the second day of the fair and «Pick a Picota» is waiting for you at stand 5h07. Don’t miss the opportunity to be part of this international horticultural...