Location of the stand at Fruit Attraction

Finally we know the location of the stand where we will be at Fruit Attraction! From the 4th to the 6th of October you can visit us at Ifema (Madrid), in pavilion 5 stand nº 5E04A. We will be more than happy to have you there!

How to recognize a picota from the Jerte Valley?

Originally from the Jerte Valley, north of Extremadura (Spain), the Picota is a fruit which has been traditionally cultivated since the 17th century among mountains over 200 meters high, in fertile lands, irrigated by streams of crystal clear waters and breathing pure...

A campaign with good prices and shorter harvests

The president of the Protected Designation of Origin (PDO) Cereza del Jerte, Clara Prieto, has detailed that they have begun in mid-June to certify the first picotas, of which they expect a volume of “great quality” until the middle or end of July. ,...

Confirmed participation in Fruit Attraction 2022

Once again, Jerte Valley Picotas will be present at Fruit Attraction 2022! Through our participation in this promotion and expansion platform in the fruit and vegetable sector, we intend to make Picota known to hundreds of potential buyers from different countries...