Cherry blossom poster

The new 2024 poster announcing the arrival of the cherry blossom has been published on  

Do you follow us on Instagram?

Follow us on our Instagram to keep up to date with the latest news and you can also participate in the raffles that we organise. Follow us at @picotacherrieseu

Merry Christmas!

Pick a Picota from Europe wishes you a Merry Christmas and a Happy New Year!

European picota cherries: a star ingredient

European picota cherries can play a starring role in many of the dishes we eat. With this in mind, Valle del Jerte has launched a gourmet picota cherry jam that we’re sure everyone will love. We invite you to try it and enjoy it to the fullest in your...

Fruit and Vegetable Day

The 20th October is World Fruit and Vegetable Day.  Celebrate it by tasting the Picota cherry from Europe!