Pick a Picota from Europe will be at Fruit Attraction 2023. You can meet us at IFEMA (Madrid) from the 3rd to the 5th of October in hall 5 stand 5H07. We are waiting for you!
Last 11th May, took place at the Agrupación de Cooperativas del Valle del Jerte the presentation of JERTEÑA, a brand whose purpose is to make visible and recognise the role of women in the countryside. A wonderful recognition that is provided to the women of the Jerte...
Chef Toño Pérez, a three-Michelin-star chef from the Atrio Restaurant, has been awarded the 2023 Picota del Jerte Excellence Award for his commitment to promoting and incorporating cherries into his cuisine. The award was presented by the Minister of Agriculture,...
When the cherry blossom of the Jerte Valley comes to an end, a new spectacle takes its place in the region of Cáceres: the petals fall, cover the valley floors, and dye them white. This shower of petals creates a snowfall effect that’s a real sight to behold.
The Jerte Valley in north Extremadura is famous for its cherry blossom in spring; an incredible spectacle of more than a million cherry blossom trees dyeing the valley slopes white. The blossom signals the arrival of succulent cherries and picotas in just a few weeks’...
The Jerte Valley Cherry Blossom Festival, an event of National Tourist Interest designation in Spain, will take place between 17 March and 1 April this year, with opening celebrations being held in Navaconcejo (Cáceres). This popular festival is an insight into the...
