On June 15th, the International Day of the Picota is celebrated!

Through this campaign, the PDO Cereza del Jerte tries to promote knowledge about the characteristics of the exclusive Jerte variety; they are the only ones that fall from the tree without tail, they count with a meatier and crunchier texture, a smaller size (22-28 millimeters), a sweeter flavour, a more intense and darker color and a longer shelf life.

Happy picota’s day!