Here you will find all our latest news The second day of «Fruit Attraction 2023»04/10/2023 08:48 Pick a Picota from Europe in Fruit Attraction26/09/2023 10:08 Stand Fruit Attraction 202314/08/2023 12:10 Pick a Picota from Europe at the Spanish restaurant Barrafina03/07/2023 09:45 Jerteña brand22/05/2023 11:59 Excellence Award Cherry of Jerte 202317/04/2023 11:58 After the bloom, the petals fall like snow01/04/2023 12:12 The cherry blossom begins in the Jerte Valley17/03/2023 12:35 The Jerte Valley celebrates its cherry blossom festival from 17 march to 1 april06/03/2023 12:05 The Picota del Jerte PDO offers quality and exclusivity03/03/2023 17:46 When will the cherry trees in the Jerte Valley bloom next?20/02/2023 09:00 Some history about Picota Cherries from Jerte22/01/2023 09:00 Jerte Cherries wish you a Merry Christmas23/12/2022 15:03 The origin of picota cherries05/12/2022 09:59 The United Kingdom continues to be The Jerte Valley’s destination par excellece14/11/2022 10:22 According to legend…27/10/2022 12:46 Last day of Fruit Attraction 202206/10/2022 10:00 We’re already at Fruit Attraction 2022!04/10/2022 10:00 We’re all ready for Fruit Attraction!22/09/2022 10:14 Rhiannon lambert’s recipes09/09/2022 10:37 The first cherries from the Jerte Valley will be distributed to essential groups during the pandemic05/08/2022 12:28 We certified more than four million kilos of Jerte picota cherries this season28/07/2022 10:02 Stand location at Fruit Attraction18/07/2022 09:00 How to recognise picota cherries from the Jerte Valley05/07/2022 09:00 This was the event to celebrate the start of the season04/07/2022 13:01 Jerte Cherries at the NATO summit28/06/2022 10:54 A season with good prices and shorter harvests25/06/2022 12:31 The start of the European Picota Cherry season will be celebrated at IBERICA restaurant22/06/2022 11:21 Picota Cherries from the Jerte Valley reach Morrisons supermarkets in the UK20/06/2022 09:40 Confirmed participation in Fruit Attraction 202220/06/2022 09:00 The Jerte Valley picota season kicks off with an ‘Excellent Quality’ harvest16/06/2022 09:00 Celebrate International Picota Cherry Day!15/06/2022 09:00 Picota cherries from the Jerte Valley, protagonist of the Picota Cherry Gastronomic Days24/05/2022 09:00 Jerte Cherries to be exported to UK within the next two weeks14/04/2022 15:03 Expand