Pick a Picota from EU lands in London to host an exclusive showroom

On the 1st of July, the prestigious JW Marriot Hotel in London hosted an exclusive event of the Pick a Picota from EU campaign.

With the aim of presenting the campaign and raising awareness of the quality and benefits of European picotas from the Jerte Valley, this seminar was aimed exclusively at key players in the sector such as suppliers, distributors, trade press and the hotel industry.

During the event, which took place from 10 am – 1 pm, different activities were carried out: networking, presentation of the Agrupación del Valle del Jerte, talks by guest speakers, as well as a delicious tasting of different cocktails and canapés where the European picota was the main ingredient.