During the Covid 19 pandemic, different groups in the production and food chain ensured that the picotas and cherries from Jerte Valley reached multiple homes and supermarkets in Spain and Europe.

For this reason, this campaign will be supermarket cashiers and staff, carriers, farmers and field workers who will receive the first volumes of Jerte cherries, as a thank you for their work during Covid-19, even when they could barely protect themselves and with the aim of claim the importance of their work during this situation.