During the Covid 19 pandemic, different groups in the production and food chain ensured that the picota cherries and cherries from Jerte Valley reached multiple homes and supermarkets in Spain and Europe.

For this reason, this season supermarket cashiers and staff, carriers, farmers and field workers will receive the first volumes of Jerte cherries, as a thank you for their work during COVID-19, even when they could barely protect themselves and with the aim of claim the importance of their work during this situation.