The Jerte Valley picota season kicks off with an ‘Excellent Quality’ harvest

The picota campaign has recently started and it is expected that 4-5 million kilos of “excellent quality” picotas are being recollected, as Clara Prieto, the Regulatory Council of the Jerte Cherry Protected Designation of Origin’s president has exposed.

The harvest forecast is lower than expected in other years due to an alteration in flowering as a consequence of the meteorological irregularities that we are experiencing.

However, their quality would be higher since the weather conditions are estimated to be favourable at the time of harvesting; stable weather and no rain. According to Prieto, the objective of this year’s campaign is for the final consumer to be able to recognize the Picota del Valle del Jerte, and differentiate them from the varieties of cherries sold under the denomination of picota. For this reason, it is essential to use the quality seal of the PDO of Spain and Europe, which appears on the back label.

The Jerte Valley picota season kicks off with an "Excellent Quality" harvest

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