Last Thursday 30th, the IBERICA restaurant witnessed the start of the season of European picotas from the Jerte Valley.
The event started with welcome drinks and networking, which lasted until 12.40pm.
Guests then tasted Picotas from the Jerte Valley and were able to learn first hand about the quality of this European gem while the introduction to the talk was given by 3 renowned speakers; firstly, Ana Ester Luengo (Agrupación de Cooperativas del Vallle del Jerte) gave an overview of the cultivation and characteristics of Picotas. After her, Emma Gough (Promar International Ltd) presented research into the UK market for this fruit and, finally, John Valentine (Red Communications) explained the promotion plan that is being considered in the UK for this season.
The event ended with the tasting of the menu produced by Nacho Manzano, who managed, through different textures and combinations, to make the guests enjoy this wonderful fruit.