The end of winter in the region of Extremadura is marked with the flowering of the cherry trees in the Jerte Valley, which cover the mountains with their characteristic white color, between March and April. In 2023, January and February have been characterized by cold...
The Jerte Valley has a unique microclimate. This is what makes the cherries produced there special, among which the autochthonous variety of Jerte cherries stands out. This characteristic, together with abundant hunting, fishing and vegetation, attracted the first...
The origin of the picotas dates back to the 18th century, as a result of a terrible plague that wiped out the area’s traditional tree, the chestnut.To compensate for this significant loss Cherry trees were planted in its place, as there were some in the area and...
Nowadays, around 50% of the production of the PDO Cherry form the Jerte is destined to be marketed abroad. For this reason, multiple promotional campaigns are being carried out with the Picota form the Jerte brand in different countries. Despite Brexit, the United...
Legend has it that the famous Extremaduran picotas, which every year illuminate the Jerte Valley with their white flowers, were planted there by a foreign king – it is even said that a Russian tsar – who came across the place by chance and was captivated...
