VALUES

The European picota cherry complies with the quality and environmental values so to provide it’s consumers with a safe product and with the highest quality under a commitment to improve through a sustainable production.

In this frame, the picota cherry sector is applying new farming methods that help improve the quality of the fruit, increase productivity and efficiency, and, at the same time reduce the environmental impact of the activity.

The respect for human health, environmental sustainability and traceability, are a key factor in the European cherry sector.