17th Picota Cherry Gastronomic Days

The 17th Picota Cherry Gastronomic Days were held from 2 June-16 July. As part of this celebration, a variety of restaurants in the region included this gem from Valle del Jerte on a menu designed especially for the occasion. You can find all the information...

Jerteña brand

Last 11th May, took place at the Agrupación de Cooperativas del Valle del Jerte the presentation of JERTEÑA, a brand whose purpose is to make visible and recognise the role of women in the countryside. A wonderful recognition that is provided to the women of the Jerte...

Excellence Award Cherry of Jerte 2023

Chef Toño Pérez, a three-Michelin-star chef from the Atrio Restaurant, has been awarded the 2023 Picota del Jerte Excellence Award for his commitment to promoting and incorporating cherries into his cuisine. The award was presented by the Minister of Agriculture,...

After the bloom, the petals fall like snow

When the cherry blossom of the Jerte Valley comes to an end, a new spectacle takes its place in the region of Cáceres: the petals fall, cover the valley floors, and dye them white. This shower of petals creates a snowfall effect that’s a real sight to behold.

The cherry blossom begins in the Jerte Valley

The Jerte Valley in north Extremadura is famous for its cherry blossom in spring; an incredible spectacle of more than a million cherry blossom trees dyeing the valley slopes white. The blossom signals the arrival of succulent cherries and picotas in just a few weeks’...