Legend has it that the famous Extremaduran picotas, which every year illuminate the Jerte Valley with their white flowers, were planted there by a foreign king – it is even said that a Russian tsar – who came across the place by chance and was captivated...
Today, the third and last day of Fruit Attraction, we can say that the fair is exceeding all expectations. Thousands of professionals have already visited the fair and have enjoyed the incredible experience that the show offers. If you haven’t visited us, you...
Starting at 9:30 am today, Fruit Attraction opens its doors to the public to receive thousands of professionals from the fruit and vegetable sector. As we already announced, the European picotas from Valle del Jerte will be present at the PICK A PICOTA FROM EU 5E04A...
As we have already announced, during the 4th, 5th and 6th of October, picotas from the Jerte Valley will be present at Fruit Attraction (Madrid, Spain), the most important fair of the fruit and vegetable sector in the country. We are only a few days away from the...
During the Covid 19 pandemic, different groups in the production and food chain ensured that the picotas and cherries from Valle del Jerte reached multiple homes and supermarkets in Spain and Europe. For this reason, this campaign will be supermarket cashiers and...
The Regulatory Council of the Jerte Cherry Protected Designation of Origin closes the 2022 campaign with 4,250,000 kilos of certified Jerte Picota. These correspond to the four recognised varieties: Pico Limón Negro, Pico Negro, Pico Colorado and Ambrunés. The latter...
