From Jerte Valley, we want to wish you a Merry Christmas surrounded by family, friends and delicious food. As for us, we cannot wait for the arrival of our precious cherries, which we hope to start enjoying in June. However, Jerte Valley offers various attractions...
The origin of picota cherries dates back to the 18th century, as a result of a terrible plague that wiped out the area’s traditional tree, the chestnut tree. To compensate for this significant loss, cherry trees were planted in its place, as there were some in the...
Nowadays, around 50% of the production of the PDO Jerte cherries is destined to be marketed abroad. For this reason, multiple promotional campaigns are being carried out for Jerte picota cherries in different countries. Despite Brexit, the United Kingdom continues to...
Legend has it that the famous picota cherries from Extremadura, which illuminate the Jerte Valley with their white flowers every year, were planted there by a foreign king – it is even said that it was a Russian tsar – who came across the place by chance and was...
Today, the third and final day of Fruit Attraction, we can say that the fair is exceeding all expectations. Thousands of professionals have already visited the fair and have enjoyed the incredible experience that the show offers. If you haven’t visited us, you still...
Starting at 9:30 am today, Fruit Attraction opens its doors to the public to receive thousands of professionals from the fruit and vegetable sector. As we already announced, the European picota cherries from Jerte Valley will be present at the PICK A PICOTA FROM EU...
