As we have already announced, on 4th, 5th and 6th October, picota cherries from the Jerte Valley will be present at Fruit Attraction (Madrid, Spain), the most important fair in the fruit and vegetable sector in Spain. We are just a few days away from the start of the...
Rhiannon Lambert, one of the UK’s leading nutritionists, a Sunday Times bestselling author, a food influencer and chart-topping podcast host, is also a regular consumer of Picota cherries from the Jerte Valley. Through her social media accounts, she has published...
During the Covid 19 pandemic, different groups in the production and food chain ensured that the picota cherries and cherries from Jerte Valley reached multiple homes and supermarkets in Spain and Europe. For this reason, this season supermarket cashiers and staff,...
The Protected Designation of Origin Jerte Cherry Regulatory Board ends the 2022 season with 4,250,000 kilos of certified Jerte picota cherries. These correspond to the four recognised varieties: Pico Limón Negro, Pico Negro, Pico Colorado and Ambrunés. The latter is...
We finally know the location of our stand at Fruit Attraction! From 4th to 6th October you can visit us at Ifema (Madrid), in pavilion 5 stand 5E04A. We’d be delighted to see you there!
Originally from the Jerte Valley, north of Extremadura (Spain), picota cherries have been traditionally cultivated since the 17th century among mountains over 200 meters high, in fertile lands, irrigated by streams of crystal clear waters and breathing pure air. Each...
