Last Thursday 30th, IBERICA restaurant witnessed the start of the season of European picotas from the Jerte Valley. The event started with welcome drinks and networking, which lasted until 12:40pm. Guests then tasted picota cherries from the Jerte Valley and were able...
The NATO summit was held in Madrid on 29th and 30th June. The representatives of the Alliance member countries met in order to set the strategy for the coming years, managing the security challenges that have arisen in the aftermath of the Russian invasion of Ukraine...
The president of the Protected Designation of Origin (PDO) Jerte Cherries, Clara Prieto, has stated that, since mid-June, they have began to certify the first picota cherries, of which they expect a volume of “great quality” until the middle or end of July (between...
Next Thursday 30th June, IBERICA restaurant will host professionals from the fruit and vegetable sector to celebrate the start of the season of European Picota Cherries from the Jerte Valley. At this exclusive event, which will start at 12pm, several prestigious...
From 20th June and for the next 5 weeks, different Morrisons supermarkets will be making the famous Jerte picota cherries available to the British public. This promotional activity, which begins with the start of picota cherry week, mainly aims to increase sales and...
Once again, Jerte Valley Picota Cherries will be present at Fruit Attraction 2022! Through our participation in this promotion and expansion platform in the fruit and vegetable sector, we intend to promote picota cherries to hundreds of potential buyers from different...
