Stand Fruit Attraction 2023

Pick a Picota from Europe will be at Fruit Attraction 2023. You can meet us at IFEMA (Madrid) from the 3rd to the 5th of October in hall 5 stand 5H07. We are waiting for you!

Pick a Picota from Europe at the Spanish restaurant Barrafina

Last 29th June, the presentation of the Pick a Picota from Europe programme took place at the Spanish restaurant Barrafina in London, in which professionals related to the sector had the opportunity to taste and get to know the european picota first hand.

17th Picota Cherry Gastronomic Days

The 17th Picota Cherry Gastronomic Days were held from 2 June-16 July. As part of this celebration, a variety of restaurants in the region included this gem from Valle del Jerte on a menu designed especially for the occasion. You can find all the information...

Jerteña brand

Last 11th May, took place at the Agrupación de Cooperativas del Valle del Jerte the presentation of JERTEÑA, a brand whose purpose is to make visible and recognise the role of women in the countryside. A wonderful recognition that is provided to the women of the Jerte...